Belluh AI (acquired)
Bold coffee branding built to capture attention and reflect the founder's craft-first philosophy.
Year
2024-2026
Project overview
With divorce rates trending upwards of 45%, Belluh aims to identify relationship drift using behavioral pattern analysis.
Project process
We started by building a product 20 couples around us could use to remember the bits & pieces in their relationship. We found that early prevention was most optimal. Therefore we designed Belluh with one insight, strengthen relationships and identify relationship gaps even the couple themselves had missed.
Final result
After launching with our initial 20 couples, we received tremendous word-of-mouth growth in campuses and organizations across the United States. Garnering ~9,000 couples within a month. Raised $200,000.