Tor Labs

Playful snack packaging designed to stand out on crowded shelves and grab attention instantly.

Year

2021-2025

Project overview

We started off as a simple tool connecting brands with top creators. Since then, we have began to test instant cross-border payments for creators in seconds instead of weeks.

Project process

Started by speaking with 30 KOLs & 20 marketing directors in the U.S. & Europe, understanding the issues they frequently face when it comes to get paid, over-reliance on outdated tools and cold email for brands.

Final result

We achieved a record $27M in creator payouts in 2025 for creators, creating campaigns engaging 300M+ customers for our 2,000+ partner brands worldwide.